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The removal of friction represents a huge opportunity for customer experience - Interview with Roger Dooley

EPISODE · Nov 3, 2019 · 37 MIN

The removal of friction represents a huge opportunity for customer experience - Interview with Roger Dooley

from Punk CX: Customer Experience Insights with Adrian Swinscoe · host Adrian Swinscoe

The removal of friction represents a huge opportunity for customer experience - Interview with Roger Dooley who is a a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He joins me today to talk about his new book: FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage, what friction is, how it affects us and what to do about it when it comes to customer experience.

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The removal of friction represents a huge opportunity for customer experience - Interview with Roger Dooley

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