The removal of friction represents a huge opportunity for customer experience - Interview with Roger Dooley

from Punk CX: Customer Experience Insights with Adrian Swinscoe · host Adrian Swinscoe

The removal of friction represents a huge opportunity for customer experience - Interview with Roger Dooley who is a a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He joins me today to talk about his new book: FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage, what friction is, how it affects us and what to do about it when it comes to customer experience.

Episode metadata supplied by the publisher feed · Published Nov 3, 2019

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The removal of friction represents a huge opportunity for customer experience - Interview with Roger Dooley

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