EPISODE · Dec 15, 2023 · 2 MIN
The Renewable Hook - Repeat Guests on Your Podcast
from Hard to Market · host Podcast Chef
Keep the network warm, and active. Learn how inviting guests back provides more insight and strengthens lost contacts. Find out why podcasting isn't just a one-time deal, but a tool for nurturing ongoing connections. Get tips on rekindling ties by simply saying, "Hey, let's get back on the podcast!"Key Points• Podcasts: A tool to access influential people• Reinvite guests to renew connections• Podcasts aid in continuous relationship building• Use past episodes to onboard newcomers• Podcasts create reciprocal curiosityBest Quotes00:00 - 00:07 • "In the past, we've talked about how podcasting is a hook to get access to those folks that you may not have been able to get access to before."00:08 - 00:13 • "Today, I wanna talk a little bit about the fact that that hook is renewable."00:21 - 00:31 • "You can invite someone to be on your podcast and, and then six months later, a year later, two years later, invite them to come back on."00:36 - 00:49 • "If you've got contacts in your contact sphere that have, you've lost touch with, or that you need to reestablish a meaningful connection, it's a super easy thing to do."00:56 - 01:03 • "Using the hook in this way, using the hook that is being on a podcast, will again allow you to maintain and nurture those relationships."01:10 - 01:17 • "Hey, what's new and different in your world? It'll give you, again, all of the other good stuff we talk about when we talk about podcasting."01:33 - 01:37 • "You're also gonna get the reciprocal question, Hey, you know, what's new for you?" Connect with our host, Brian Mattocks:LinkedInEmailSchedule a Free Podcast Consult
What this episode covers
Keep the network warm, and active. Learn how inviting guests back provides more insight and strengthens lost contacts. Find out why podcasting isn't just a one-time deal, but a tool for nurturing ongoing connections. Get tips on rekindling ties by simply saying, "Hey, let's get back on the podcast!"Key Points• Podcasts: A tool to access influential people• Reinvite guests to renew connections• Podcasts aid in continuous relationship building• Use past episodes to onboard newcomers• Podcasts create reciprocal curiosityBest Quotes00:00 - 00:07 • "In the past, we've talked about how podcasting is a hook to get access to those folks that you may not have been able to get access to before."00:08 - 00:13 • "Today, I wanna talk a little bit about the fact that that hook is renewable."00:21 - 00:31 • "You can invite someone to be on your podcast and, and then six months later, a year later, two years later, invite them to come back on."00:36 - 00:49 • "If you've got contacts in your contact sphere that have, you've lost touch with, or that you need to reestablish a meaningful connection, it's a super easy thing to do."00:56 - 01:03 • "Using the hook in this way, using the hook that is being on a podcast, will again allow you to maintain and nurture those relationships."01:10 - 01:17 • "Hey, what's new and different in your world? It'll give you, again, all of the other good stuff we talk about when we talk about podcasting."01:33 - 01:37 • "You're also gonna get the reciprocal question, Hey, you know, what's new for you?" Connect with our host, Brian Mattocks:LinkedInEmailSchedule a Free Podcast Consult
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The Renewable Hook - Repeat Guests on Your Podcast
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