EPISODE · Aug 16, 2014 · 24 MIN
The Rental Car Market: Marketing Strategies
from The Persuaders Marketing Radio Show & Podcast
Colm Brady - Business Development Director, Europecar Ireland is interviewed in this podcast. We discuss a number of aspects of the car rental market; both domestic and international. Buyer behaviour in the car rental market, understanding the distribution system, the differences between B2B and B2C markets, and the marketing strategies employed.
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The Rental Car Market: Marketing Strategies
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This episode was published on August 16, 2014.
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