The Rental Paradox: Why Lower Prices Aren't Enough

Rents are finally dropping in many Canadian cities, yet finding an affordable, decent apartment still feels impossible. What’s going on with the rental market?In this episode, Sabrina Maddeaux sits down with Max Steinman, CEO of RentSync and Rentals.ca, to unpack what’s driving the recent rent declines, how rent control policies backfired, and why “financialization” isn’t the villain it’s made out to be.We dive into how younger Canadians are coping with record-high housing costs, what renters should know about purpose-built rentals vs. condos, and how government policies might actually be making things worse.Tell us your rental horror stories or questions at [email protected] out current rent data at Rentals.caSubscribe for more honest conversations about the housing crisis, policy failures, and creative solutions for the Missing Middle of Canada’s cities.Chapters00:00 Intro: Why Economists Hate Rent Control00:15 Why rents are falling even as it feels harder than ever to find a place01:00 The “perfect storm” behind today’s rental slowdown03:45 How low churn rates and stagnant mobility worsen the crunch05:10 Why Canada’s rental experience feels broken07:00 How rent control backfired (and why landlords aren’t upgrading units)09:45 Purpose-built rentals vs. condos: What renters need to know13:00 Why vacancy control sounds good but hurts renters long-term16:00 The myth of “financialization” in housing19:00 Why REITs get so much hate, and what people get wrong21:40 How Rentals.ca and RentSync are trying to modernize the rental experience23:10 Closing thoughts and where to find Canada’s latest rent dataLinks/Research:The Missing Middle: REITs, Rent & Rage: Canada’s Housing Tug-of-War https://www.youtube.com/watch?v=N7_vF7vodwsRentals.ca National Rent Report – The data behind Canada’s rent trends, published monthly by Max’s team.https://www.rentals.ca/national-rent-reportCan Homes Become Affordable Without Prices Going Down? – Missing Middle Initiative (April 2025) https://www.missingmiddleinitiative.ca/p/can-homes-become-affordable-againSolving the Housing Supply Crunch: A 10-Step Plan for Federal Action – Missing Middle Initiative (August 2025) https://www.missingmiddleinitiative.ca/p/solving-the-housing-supply-crunchFrom 40 to 100 Million: How Will Immigration Impact Canadian Housing? – Missing Middle Initiative https://substack.com/home/post/p-165627719Hosted by Mike Moffatt & Cara Stern & Sabrina MaddeauxProduced by Meredith MartinFunded by the Neptis Foundation https://neptis.org/