The reputation that travels everywhere except the job ad - ep. 276

There's a clinic not too far from you right now that everyone in the profession knows about.The vets know. The nurses know. The locums know. You can see it in the turnover — always hiring, always starting over. And nobody says publicly why.In the first episode of a new series — The Elephant In The Room — Julie South talks about the reputation that travels through private chats and late-night conference conversations, but never makes it into the one place it might actually do some good.And about the clinics that have done the hard work to change things — and are still being judged for who they used to be.If either of those sounds familiar, this episode is for you.Episode notesThis episode explores why veterinary clinic reputations circulate privately — through WhatsApp, Messenger, and word of mouth — but never surface publicly where they could inform a hiring decision.Two kinds of clinics are examined:Clinics where the reputation is earned and nothing has changed — where high turnover is the visible signal and toxic behaviour continues to be toleratedClinics that have genuinely changed — new leadership, new culture, fixed rosters, addressed after-hours loads — but are still carrying a reputation that belongs to a version of themselves that no longer existsThe episode argues that the only thing that shifts a reputation is evidence: real voices from current team members, captured and published in a form that travels as far and as fast as the original reputation did.This is the first episode in The Elephant In The Room — a series examining the things everyone in veterinary knows and almost no one says out loud.About your hostJulie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling — helping forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs. Julie has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and beyond who want vets and nurses to be excited about going to work on Monday mornings — for all the right reasons.Could Your Kind of People recognise Their Kind of Clinic?A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.Explore Culture Story Centres for veterinary clinics