The Resilient Rise of Reformer Pilates

Not long ago, Pilates was often seen as a niche workout associated with dancers and rehabilitation clinics. Today, Reformer Pilates has become one of the fastest-growing trends in the global fitness industry, filling studios, dominating booking apps, and attracting everyone from elite athletes to first-time exercisers. In this episode, we explore the remarkable rise of this century-old practice, tracing how its spring-loaded machines and low-impact approach have found new relevance in an era increasingly focused on longevity, mobility, and functional strength. From booming studio franchises and viral social media content to the growing appeal among men and high-performance athletes, we examine why Reformer Pilates has expanded far beyond its traditional audience. The story reveals how an exercise once rooted in rehabilitation has evolved into a modern fitness phenomenon—where innovation, accessibility, and the pursuit of sustainable health are reshaping the way people train.https://www.economist.com/culture/2026/07/06/a-century-on-pilates-flexes-its-muscles