The Resistance Factor: Why Smart People Avoid Smart Changes

Send us Fan MailBill and Bryan dive deep into one of the most frustrating challenges in sales and business: resistance to change, even when that change could lead to significant growth. They explore why some decision-makers are lightning-fast adopters while others sit in limbo for months, and why even high-performing salespeople resist proven strategies that could boost their results.The guys examine the psychology behind resistance, from the comfort of the status quo to the fear of admitting current methods might be flawed. They also share insights on the "10-80-10 rule" of adoption, discuss why selling transformation (or "ether") is uniquely challenging, and reveal how the best performers approach new learning opportunities differently than the rest.=================================Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.comThe Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insiderIf you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedin=================================Ready to stop competing on price? Join Bill's Insider coaching program at advancedsellingpodcast.com/insider.