The restaurant marketing flywheel | Chip Klose, Founder of Restaurant Strategy | 011

This episode was originally published as part of the Restaurant Growth Podcast. It has been rebranded as part of The Pre-Shift Podcast as of January 2023. The information presented may no longer be up-to-date and may differ from the viewpoints and insights currently shared on The Pre-Shift Podcast.Restaurant Marketing doesn’t begin and end—it’s ever moving. We sit down with Chip Klose, founder of Restaurant Strategy to chat though the restaurant marketing flywheel of attract, retain, evangelize, with strategies for how to win at each. The best part? The marketing flywheel applies both to customers and your own team. 00:00 Introduction and Early Challenges00:56 Strategic vs Tactical Approaches03:00 Preparing for the Interview03:48 Marketing Strategies for Restaurants13:19 The Triangle Principle16:07 Evangelism in Marketing23:23 Building Relationships with Customers23:50 Identifying and Engaging Evangelists25:45 Retention Strategies: Email Marketing27:27 Retention Strategies: Automation and Analog Methods29:56 Mindset Shift: Inviting Customers Back33:35 Attracting New Customers37:36 Leveraging Social Media for Awareness40:52 Applying Marketing Strategies to Hiring46:48 Conclusion and Contact InformationSend us Fan Mail📲 Connect with usEmail usFollow on LinkedInMore 7shiftsSpotify | Apple Podcasts | Google PodcastsSubscribe to Food Runner, our Monthly Restaurant Newsletter7shifts on YouTubeFollow us on TikTokRead the 7shifts BlogAbout Us7shifts is the restaurant HR platform helping operators hire, train, schedule, pay, and retain their team in one place. With an easy-to-use platform and built-for-restaurant workflows, 7shifts replaces disconnected systems for 55,000 restaurants.