The Resurrection of Direct Mail and Getting Base Hits in Marketing Copy

from Persuasion by the Pint · host Jonathan Taylor & Sean McCool

On this episode we discuss a flight of topics including the resurgence of direct mail. We'll be referencing this article- https://www.forbes.com/sites/forbesagencycouncil/2024/03/08/the-direct-mail-revival-and-how-marketers-can-respond/?sh=45c4d734557c And since baseball is officially back in season, we'll also discuss how to win in copywriting with solid base hits.

Episode metadata supplied by the publisher feed · Published Apr 4, 2024

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The Resurrection of Direct Mail and Getting Base Hits in Marketing Copy

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