The Retail Landscape for Consumer Appliances in China

China is the largest global market for consumer appliances and its retailing landscape has a huge influence on sales and competition.  In the past, domestic manufacturers were seen as a lower alternative to foreign manufacturers, however domestic brands are shifting to energy efficient and high tech products in order to compete with other foreign companies. With high internet penetration in China, online sales of appliances are likely to grow quickly in the next five years.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.