The Retail Leasing Podcast Ep 50 - Chapter 65 "Nothing Warms up a Cold Call Like a Map"

This 50th episode of the Retail Leasing Podcast, based on Chapter 65 of "The Retail Leasing Playbook," focuses on a straightforward yet powerful approach for leasing agents targeting national retailers. "Nothing Warms Up a Cold Call Like a Map" offers a practical strategy to increase the response rate from national retailers. Beth Azor shares insights on how to make your outreach stand out. Instead of sending generic email blasts, she suggests customizing your communication and including a map that highlights your property's location, nearby competitors, and relevant traffic counts. Beth explains the importance of specifying the property's location in the email subject and attaching detailed maps to show potential gaps the retailer could fill. Additionally, she talks about using data analytics tools to provide traffic and demographic insights, making your proposal even more compelling. The episode also features an email example from a Dollar Tree real estate manager, outlining what national retailers look for in site submissions. This guidance can help leasing agents tailor their approaches to meet the preferences of retail chains effectively. Beth concludes by sharing her success rates with this method, encouraging listeners with practical advice for enhancing their leasing strategies. Listen in for valuable tips on making your property more appealing to national retailers.