The Retail Leasing Podcast Ep. 51 – Chapter 66 "Getting an Appointment with a National at a Big Conference"

Welcome to the Retail Leasing Podcast with your host, Beth Azor, the industry's leasing Rockstar! In this 51st Episode, Chapter 66 "Getting an Appointment with a National at a Big Conference", Beth Azor focuses on the essential strategies for securing meetings with national retailers at leading industry conferences such as ICSC or Retail Live. She emphasizes that meticulous preparation is the key to success in these endeavors.Beth guides listeners through identifying an ideal list of national retailers, highlighting the importance of ensuring a property meets their specific needs—even if it initially appears to be a long shot. Additionally, she shares the strategic advantage of using social media to uncover personal connections that can elevate a pitch from forgettable to memorable. Discovering common experiences, such as attending the same university or sharing a love for pets, can leave a lasting impression. Whether the goal is to engage with major names like Chipotle or to stand out through thorough research, Beth provides valuable insights to transform potential contacts into confirmed meetings. She invites her audience to enhance their networking abilities and embark on a journey to refine their approach to securing meetings at conferences.