The Retail Reality: Getting Listed and Staying Listed | Jasmine Wheelhouse (Taking the Pea)

Send us Fan MailGetting listed is not the win...it’s permission to start proving yourself.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh is joined by Jasmine Wheelhouse (CEO/“Pea-EO” of Taking the Pea) to talk honestly about the retail reality for challenger brands: getting a buyer’s attention, winning the pitch, and what it takes to stay listed once you’re on shelf.We cover:what “retail ready” really looks like in practicebuyer ghosting and the resilience required to keep pushingwhat buyers are actually listening forthe “first big retailer” catch-22the money trap founders fall into when they’re desperate for tractionLinks: Taking the Pea: www.takingthepea.com Makin Mighty: www.makinmighty.comIf you found this useful, please share it with someone building a food or drink brand who’d get value from it.You can follow me on LinkedIn, TikTok or Instagram for clips and extra insights: just search for @MakinMightyAnd if you’ve got a question you’re wrestling with right now (brand, growth, retail, positioning) email it in. We’re collecting real questions from founders and we’ll use those to shape future episodes.Thanks for listening. See you next [email protected]