The Retention Experiment That Made Twilio's 8,000 Employees 5x Less Likely to Quit

When Twilio was scaling through hypergrowth, they faced a problem money alone couldn't fix: keeping the people already there. Their bet? Deploying BetterUp's Whole Person coaching to every single employee — not just leadership, not just high-potentials, but all 8,000 of them. The results were striking. Coached employees were five times less likely to leave. Managers and executives? Six-and-three-quarters times more likely to stick around. And performance ratings jumped 32%. But the number that might surprise you most is the equity impact. In this episode, we break down what Twilio actually did, why the results hit even harder for underrepresented employees, and how BetterUp's new AI coaching product is making this playbook accessible to companies that can't afford 8,000 human coaches.