The Retention Playbook of a $32M Home Care Agency (Jen Kulig)

#29 Jen Kulig, Director of Market Operations at Tribute Home Care, shares how a $32M agency hires and retains only the top 1% of caregiver applicants. She walks through their 7–10 day hiring process, driven by situational interviews that surface grit, empathy, and motivation, and explains why referrals make up 40% of new hires. Jen also highlights the Caregiver Excellence Department’s 90-day support program, quarterly awards, annual happiness surveys and the Everyone Out program. She also breaks down their Salary Program, Tribute Secure, that guarantees caregivers 30 or 40 hours per week. Jen Kulig on LinkedInTribute Home CareChapters: 00:00 Introduction to Tribute Home Care00:55 Jen Kulig's Journey in Home Care07:12 Overview of Tribute Home Care's Operations09:36 Caregiver-First Mentality at Scale10:05 Hiring Process and Recruitment Strategies18:17 Retention Strategies and Caregiver Excellence44:32 Innovative Retention Programs01:11:06 Future of Home Care and Workforce Challenges