The “Revenue Cake” Strategy That Saved Brandon Koh's Gym Business | Gym Empire Secrets Ep 1

In this episode of Gym Empire Secrets, host Justus Wah sits down with Brandon Koh, former macro FX trader turned multi-gym owner, who has built, acquired, and scaled up to 11 boutique fitness studios.Brandon breaks down why most gyms fail in years 1, 3, and 5, how to stress-test a gym business before opening, and why he believes revenue systems matter more than motivation or coaching talent. He shares hard-earned lessons on customer acquisition costs, referrals, digital ads, community building, real estate decisions, and the “revenue cake” framework that helps gyms survive in highly competitive markets.This episode is a must-watch for gym owners, studio founders, and fitness entrepreneurs who want practical, numbers-driven strategies - not hype.To learn more about our community and how we can help you visit www.strategym.sg/join