The Revenue Growth You're Not Capturing Yet episode artwork

EPISODE · Apr 9, 2026 · 41 MIN

The Revenue Growth You're Not Capturing Yet

from Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech · host Nextech

Practices that lean into memberships, rewards, and digital shopping see around 22% revenue growth in year one driven by repeat visits and higher spend.Today’s patients expect on-demand everything, and if your practice isn’t accessible 24/7, they’ll find one that is. RepeatMD’s Matt Suraci and Robin Ntoh highlight one of the biggest missed opportunities in aesthetics: making it easy for patients to come back.They discuss why memberships build loyalty, create predictable revenue, and keep patients from jumping to competitors.Hear how simple automations like birthday rewards, reactivation offers, and embedded financing can increase conversions while reducing staff workload.Learn more about RepeatMDQuestions answered in this episode:What is a medical spa membership program and how does it work? How can aesthetic practices increase revenue with a loyalty program?What is a beauty bank and how does it work for med spas?How much revenue growth can a med spa expect from a membership program?How do patient loyalty programs reduce staff workload in aesthetic practices? What is the difference between a membership and a subscription for aesthetic practices?How does embedded financing help convert aesthetic treatment sales?How can plastic surgery practices offer memberships without cheapening their brand?What is drop shipping skincare and how can medical practices use it? How does omnichannel selling work for aesthetic and medical spa practices?GUESTMatt SuraciChief Revenue Officer, RepeatMDMatt has been an executive leader in eCommerce for over 10 years. Prior to joining RepeatMD, Matt led all of Klarna’s North American commercial functions for over 5 years, taking a new product in a new market from zero to over $20 billion in GMV.Connect with Matt Suraci on LinkedInPresented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.Let's embark on this transformative journey together where beauty meets business.About NextechIndustry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

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The Revenue Growth You're Not Capturing Yet

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Frequently Asked Questions

How long is this episode of Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech?

This episode is 41 minutes long.

When was this Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech episode published?

This episode was published on April 9, 2026.

What is this episode about?

Practices that lean into memberships, rewards, and digital shopping see around 22% revenue growth in year one driven by repeat visits and higher spend.Today’s patients expect on-demand everything, and if your practice isn’t accessible 24/7, they’ll...

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