The Revenue Runway with Kalen Cotto

In this episode of the Exceptional Sales Leader Podcast, I am joined by Kalen Marie Cotto, a seasoned expert in digital marketing and revenue growth. We dive into Kalen’s unique journey from a military background to becoming an accidental entrepreneur. Her role as the founder of KMC Digital and author of “The Revenue Runway” positions her as an expert in helping businesses optimise their marketing strategies and maximise revenue. Kalen shares valuable insights on how small business owners can transcend their dependency on referral-based business and effectively use platforms like Google My Business and social media to gain traction. We also explore how to tackle the psychological barriers many face when launching new ventures and delve into practical strategies to build a bulletproof business, especially during uncertain economic times. The conversation wraps up with encouragement for aspiring entrepreneurs to start now, remain resilient, and cultivate a growth mindset to overcome challenges. To connect with Kalen and to learn more about what she does, including grabbing a copy of her book “The Revenue Runway”, go to: LinkedIn – https://www.linkedin.com/in/kalenmarie/ Website – http://kmc.digital Book “The Revenue Runway” – https://therevenuerunway.com/