The RevOps Maturity Model: How Does Scale Affect it? With Lorena Morales
from Ops Cast Hosted by Michael Hartmann and Lorena Morales
Text us your thoughts on the episode or the show! During this episode we talk with Lorena Morales about the way her new Revenue Operations role at a large, global, publicly-traded company has challenged her thinking of revenue operations. Previously, she thought the journey was from siloed to centralized/integrated and aligned. Her new role has opened up her eyes that there may be a need (and a business justification) to become somewhat siloed again. That being said, she also mentioned that she thinks there are different types of being siloed: siloed data siloed functions siloed organizational structures etc. We also touch on attribution vs ROI and that she sees more marketers moving into Rev Ops and CRO roles. Recorded live on October 18, 2021. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Streamline your webinar programs and tap into more data, more content, and far less manual work. Save time, simplify your workflow, and integrate Goldcast.io with your stack. Support the show
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Text us your thoughts on the episode or the show! During this episode we talk with Lorena Morales about the way her new Revenue Operations role at a large, global, publicly-traded company has challenged her thinking of revenue operations. Previously, she thought the journey was from siloed to centralized/integrated and aligned. Her new role has opened up her eyes that there may be a need (and a business justification) to become somewhat siloed again. That being said, she also mentioned that ...
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