The Rich Roll Podcast: Why the vegan movement lost momentum

Why did veganism go from cultural phenomenon to backlash target? In this condensed summary of The Rich Roll Podcast, Rich Roll and Simon Hill unpack the real reasons the plant-based wave cooled—without blaming the science. From the rise of Beyond Meat and elite-athlete endorsements to the backlash against processed vegan foods, they explore how nutrition science, cultural trends, politics, and messaging mistakes reshaped the conversation. You’ll hear why whole plant foods still matter for health, chronic disease prevention, and practical nutrition, plus why protein, B12, omega-3s, iodine, and zinc still deserve attention. They also discuss veganism, masculinity, “vegan-on-vegan crime,” and why shame-driven activism often backfires. Instead of purity tests, the takeaway is a more honest, fiber-rich, plant-predominant approach grounded in reality. Listen now to get the key ideas in minutes.