EPISODE · Dec 15, 2025 · 8 MIN
The Riddle of Rewards: How Loyalty Programs Influence Our Purchasing Decisions
from Why We Buy: The Science of Shopping Psychology · host RhythmStudio
In this episode, we delve into the psychology behind loyalty programs and how they manipulate our buying behavior. We'll explore the science behind reward anticipation, the power of exclusivity, and how businesses use these tactics to keep us coming back for more. From frequent flyer miles to coffee shop stamp cards, discover how the promise of future rewards influences our present spending. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The Riddle of Rewards: How Loyalty Programs Influence Our Purchasing Decisions
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