The Right (and Wrong) Ways to Use AI in Business Development

eaning too hard on AI for sales and marketing, and you risk any trust and credibility built with prospective clients. So where does AI actually belong in creating and winning new business?In this episode of Breaking BizDev, John Tyreman and Mark Wainwright break down the good, the bad, and the ugly of using AI in sales and marketing. They explain why relying on AI to replace human connection is a critical mistake, and how you should instead use it to maximize the time you spend in live, synchronous conversations.In this episode, you'll hear:• Why automated cold outreach, social comments, and follow-up emails destroy credibility and trust.• How to free up your team to have more face-to-face interactions.• How to generate meeting transcripts and summaries so you can focus on active listening• How to aggregate data, append spreadsheets, and build targeted prospect lists.• How to role play future sales calls • How to "humanize" and polish their 3-option pricing tables.Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7