The Right Approach to Twitter Marketing: How Kum & Go Builds Clout

Season 2 is in full swing and we are kicking things off strong! In today's episode, we're talking to Ariel Rubin,  Director of Communications for convenience store chain, Kum & Go. With 400 locations, they may not be the biggest player in the category, but you wouldn't know that by the amount of clout they've built up as a brand. Ariel has certainly had a hand in that.   Heading up communications for a company that services hundreds of thousands of customers is no small feat. Yet, Ariel is on the front lines of the Kum & Go's Twitter, because of the upside the platform has for both PR & brand awareness. In today's episode, we discuss the hurdles companies need to overcome to be authentic what it really takes to build momentum on social media And why sleeping on twitter is a huge mistake Links mentioned in the episode: Ariel's Book Recommendation: Anti-Social by Andrew Morantz Kum & Go Social Pages: Twitter: @kumandgo Instagram: @kumandgo TikTok: @realkumandgo Connect with Ariel on Twitter: @arieljrubin