EPISODE · Apr 22, 2026 · 38 MIN
The Right People Dont Need Convincing | Owen Barrett | Ep 937
from Outlier's Edge Podcast with Niiamah Ashong
Own your next level inside Outlier’s Edge (free): https://skool.com/outlier"You have to let customers discover the value themselves. You can lead them there, but don't show up explaining everything in minute one." — Owen BarrettJoin Niiamah (@niiamahashong) and Owen Barrett, founder of Shine, as they dig into what it really means to play in a space with zero competition and why that's the hardest and most rewarding bet you can make. Owen shares why he left a cushy corporate finance career after a $25 Starbucks gift card (yes, really), how stubbornness and data kept him going through 2 brutal years of learning to sell, and the big vision he's chasing now: connecting tech companies to affordable housing through solar energy. This one's for the outlier who's spotted the opportunity nobody else sees yet.Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.--Check out the video episode on YouTube!--Timestamps:00:00 Owen introduces Shine01:32 Why he chose zero competition02:51 Constant creation is the fun04:26 Word spreads fast here06:01 The problem that won't let go06:58 The $25 Starbucks breaking point11:23 Finance plus project management combo13:01 Stubbornness plus numbers equals fuel17:53 Enroll don't pitch your customers22:41 Connecting tech to affordable housingFollow Outlier's Edge World:Facebook | Instagram | LinkedIn | Youtube | Website | Guild Community
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Join us for a Live Roundtable conversation!! Ask your questions, leave your insights, and grow in your journey as an Outlier on your Edge. -- Outlier’s Edge is where exceptional people cross-pollinate and level-up. Why? Because in most spaces it can feel dangerous to be your AND still grow. I experience it as that fine line between being an Outlier and becoming an Outsider... 👉 Join your fellow Outliers and start your Level-up Launch (entry is free): click link in bio, description, and comments
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The Right People Dont Need Convincing | Owen Barrett | Ep 937
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