"The Right People Will Find You" — Alesha Courtney on Building a Business That Repels Everyone Who Isn't Yours

Most business advice tells you to be likable. To smooth your edges. To attract "everyone."Alesha Courtney did the opposite — and built a thriving online health coaching business helping women ditch diet culture and stop calorie counting for good.In this episode of The Money Hungry Mama Podcast, Alesha — a nutritionist, personal trainer, dog mama, and former brick-and-mortar studio owner — tells Brittany why being opinionated is not a bug, it's the whole strategy. Alesha filters aggressively. She has strong opinions. She loses followers on purpose. And her ideal clients find her BECAUSE of it, not despite it.This is the conversation for the mompreneur who has been softening her voice, hedging her opinions, and trying to please everyone — and quietly wondering why her business isn't landing.Plus: how Alesha turned her own eating disorder recovery into a decade-long career, why she closed her all-women's studio after COVID and went fully online, how she built a personal brand that AI can't touch, why 2026 is the year of storytelling and human-first content, and her simple advice to every woman thinking about starting: just start. Start messy. F* perfectionism.For every mama who has been told to be less — and is finally ready to be more of who she already is. 💛Find Alesha: @alesha_courtney on InstagramFree MHM Fb grouphttps://www.facebook.com/share/g/1FVmxXpM3J/📘 The Money Hungry Mama Ultimate Guide — coming Sept 8, 2026https://www.barnesandnoble.com/w/money-hungry-mama-brittany-plumeri/1148503744