EPISODE · Apr 14, 2025 · 15 MIN
The Right Way (and the Wrong Way) to Use AI in B2B Sales -- with Nick Caruso
from Closing Time: quick insights from sales & marketing experts · host Nick Caruso
AI is transforming sales—but not everyone's doing it right. In this episode of Closing Time, Nick Caruso, CRO at KnowledgeNet.ai, joins us to break down the smart (and not-so-smart) ways sales teams are using AI today. From AI SDRs and real-time lead research to bots talking to bots, Nick shares how to skip the gimmicks and use AI in B2B sales to drive real outcomes—not just activity. Whether you're playing catch-up or looking to level up, this is your shortcut to getting AI right in your B2B sales process. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Nick Caruso: LinkedIn // KnowledgeNet.ai • Val Riley: LinkedIn • Insightly's Website // Unbounce's Website
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The Right Way (and the Wrong Way) to Use AI in B2B Sales -- with Nick Caruso
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