The right way to grow a business today (spoiler: bigger isn’t always better)

Two awesome guests joined us to explore how you can grow your business in this economy.  First up is author Mike Michalowicz. Mike has written a handful of books about business and entrepreneurship, including Profit First, The Toilet Paper Entrepreneur, and The Pumpkin Plan. His newest book comes out next week – Fix This Next: Make the Vital Change That Will Level Up Your Business. Mike joined us to talk about what entrepreneurship looks like these days, with the economy seeming to kinda sorta be falling apart. We also dig into Fix This Next and Mike’s biggest tips for your business. As we hit on in the podcast, Mike is a big advocate of the idea that bigger is not always better when it come to the size of your business. And our second guest, Courtney White, is living proof of that.  Courtney launched the beautiful ecommerce store Finer and Dandy, and she is living proof you don’t need to be making six figures a year on your store to have a thriving online business. She loves the community that has emerged around her brand, and she loves that she still has time to parent her three children and five (!) dogs. Courtney had a whole handful of side hustles before she landed on Finer and Dandy, we hit on those, we hit on her somewhat bizarre Instagram marketing strategy, and we also hit on how ecommerce has helped her find some confidence and some nerve that she didn’t know she had. You can visit Mike's website at mikemichalowicz.com/ and Courtney's website at www.fineranddandy.com/.