The Right Way to Rebrand: Mici Italian Part 1

from QSR Uncut · host QSR magazine

Elliot Schiffer and Kim Miceli from Mici Italian join QSR editors Danny Klein and Ben Coley to discuss rebranding a legacy restaurant chain after 18 years. How do you pick an agency to work with? What are the keys to balancing heritage traits with modern twists, especially as major growth knocks? We get into that and much more in Part 1 of a two-part series on the brand’s fast-evolving future.

Episode metadata supplied by the publisher feed · Published Aug 25, 2022

Embed this episode

Attribution link and audio player

NOW PLAYING

The Right Way to Rebrand: Mici Italian Part 1

0:00 37:59

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Rawness of Reality Kevin Stalker One minute of an experience could shift someone’s whole reality. Those minutes in my life in which I have been changed forever, give me a sense of the rawness of reality. The rawness of our reality is an extremely beautiful concept. It is a collection of the encounters that encompass what it means to be human. Some examples of the rawness of reality are, sweating through a suit jacket, tripping over an untied shoelace, saying “I love you” too soon, looking at the stars, and speaking what is on your mind in the most uncut sense of expression. It is an essential concept in which all of us experience it. It’s the collection of scenarios that are raw, uncut, and real. Once you experience something to often it becomes normal. After it is normal, then it could be mundane and eventually boring. People have to continually shake things up and step out of their comfort zone in order to embrace the rawness of reality. Throughout time people begin to acknowledge that the uncut side of life is wha

Frequently Asked Questions

How long is this episode of QSR Uncut?

This episode is 37 minutes long.

When was this QSR Uncut episode published?

This episode was published on August 25, 2022.

Can I download this QSR Uncut episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!