How to List Travel Specialties on Your Advisor Website

When your website lists ten different types of travel you book, you probably think it's helping people understand everything you can do. It's not. It's making you look like you're not exceptional at any of it.In this episode, I get into what I call the Buffet Problem — what happens when a site tries to show everything instead of leading with what the advisor is actually best at. I cover what specialty really means (and why it doesn't mean turning away clients), how to show more than one specialty without letting the site turn into a list, why cruise advisors in particular are leaving a real opportunity on the table, and why getting specific about a destination is one of the highest-leverage things you can do on your site.If someone could land on your homepage and not know what you're actually known for, this one's for you.