EPISODE · Jun 28, 2024 · 59 MIN
The Rise and Fall of Kylie Cosmetics: How to Build a $600M Beauty Brand
from Dark Mode with John Coyle · host Modern Commerce
Today's episode is about the rise and fall of Kylie Cosmetics by Kylie Jenner. Kylie Cosmetics was the hottest beauty brand on the marketing in 2017. Kylie Jenner herself was on the Forbes list as the youngest female self-made billionaire ever. Kylie even sold half of the company for $600 Million dollars. Today Kylie Cosmetics is a shell of it's former self. We're diving deep into how Kylie Cosmetics caught so much momentum; what Kylie Jenner and Kris Jenner did did right; and how it all went wrong. Chapters 00:00 Intro and Guest 03:40 Kardashian Beauty Failures 07:40 The Kanye West Effect 11:30 The Most Important Part of Your Business: Hiring 12:30 The Real Genius Behind Kylie Cosmetics 16:20 How To Do a Deal with a Celebrity 22:45 How To Launch a Brand ($100M) 28:30 Kylie Jenner Scandals 32:20 Lying for $600 Million 37:00 The Lawsuit 38:50 The Downfall 42:45 How I would recreate Kylie Cosmetics 50:05 Most Embarrassing Moments Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Today's episode is about the rise and fall of Kylie Cosmetics by Kylie Jenner. Kylie Cosmetics was the hottest beauty brand on the marketing in 2017. Kylie Jenner herself was on the Forbes list as the youngest female self-made billionaire ever. Kylie even sold half of the company for $600 Million dollars. Today Kylie Cosmetics is a shell of it's former self. We're diving deep into how Kylie Cosmetics caught so much momentum; what Kylie Jenner and Kris Jenner did did right; and how it all went wrong. Chapters 00:00 Intro and Guest 03:40 Kardashian Beauty Failures 07:40 The Kanye West Effect 11:30 The Most Important Part of Your Business: Hiring 12:30 The Real Genius Behind Kylie Cosmetics 16:20 How To Do a Deal with a Celebrity 22:45 How To Launch a Brand ($100M) 28:30 Kylie Jenner Scandals 32:20 Lying for $600 Million 37:00 The Lawsuit 38:50 The Downfall 42:45 How I would recreate Kylie Cosmetics 50:05 Most Embarrassing Moments Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Rise and Fall of Kylie Cosmetics: How to Build a $600M Beauty Brand
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