The Rise & Fall of Vine: How a Broken Relationship with Creators Sealed The Platform’s Fate

Thank you so much to Jose Cuervo for sponsoring this episode. Buy Jose Cuervo here: https://www.danmurphys.com.au/list/jose-cuervo In this week's episode, I explore the rise and fall of Vine. Much has been said about the fall of Vine, with many commentators and experts putting it down to the lack of monetisation strategies on the platform. However, another important (yet often overlooked aspect) was how the platform treated creators. As Vine’s management failed to take the concerns of these users seriously, this encouraged many of Vine’s top creators to deprioritise Vine or move platforms, ultimately decreasing its cultural influence. Timestamps: 3:13 The rise of Vine 6:40 Vine in its heyday 9:00 Magcon 12:55 Some other popular creators & 1600 Vine 17:21 Vine’s downfall: Its relationship with creators, lack of monetisation & turbulent management 24:11 Lessons from Vine Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/  https://www.washingtonpost.com/technology/2023/09/28/extremely-online-vine-secret-meeting/https://www.vanityfair.com/news/2016/10/what-happened-to-vinehttps://www.theverge.com/2016/10/28/13456208/why-vine-died-twitter-shutdown https://allthingsd.com/20121009/twitter-buys-vine-a-video-clip-company-that-never-launched/ https://www.nytimes.com/2016/10/29/technology/twitters-4-year-odyssey-with-the-6-second-video-app-vine.html https://www.newyorker.com/business/currency/why-vine-was-a-bad-match-for-twitter https://www.newyorker.com/tech/annals-of-technology/the-six-second-film-grows-up https://www.vox.com/recode/23274761/facebook-instagram-land-the-giants-mark-zuckerberg-kevin-systrom-ashley-yuki https://www.youtube.com/watch?v=RsDtN756rm4 https://www.j-14.com/posts/madison-beer-dating-history-jack-gilinsky-nick-austin-and-more/ http://www.businessinsider.com/king-bach-is-now-vines-most-popular-celebrity-and-he-has-big-plans-for-hollywood-2015-3 https://www.dexerto.com/entertainment/ninja-defends-king-bach-amid-relentless-social-media-trolling-1363850/ https://www.washingtonpost.com/graphics/2019/entertainment/lele-pons/ https://www.teenvogue.com/story/lele-pons-accused-of-lying-about-donating-hair https://www.wsj.com/video/brittany-furlan-building-a-career-with-vine/C38EE179-3C65-4A54-8B97-352002152F3D https://people.com/music/who-is-brittany-furlan-tommy-lee-wife/ https://www.newyorker.com/culture/culture-desk/vine-and-the-new-gatekeepers-of-self-expression https://www.vox.com/2014/1/7/11622050/vine-co-founder-steps-down-from-lead-role-at-company https://www.theverge.com/2016/1/25/10825638/vine-jason-toff-twitter-exodusm https://www.vox.com/2016/3/29/11587342/vine-has-a-new-general-manager-this-is-my-jam-co-founder-hannah