The Rise in Popularity of the New Living Translation: An Interview with Tremper Longman, III

Over the last few years, the New Living Translation has seen significant growth in popularity, even moving into the #2 spot for several months in a row. Still, some pastors are hesitant to use it as their main translation. Why is this translation gaining in popularity and what about the translation process and model can help pastors feel more confident in using it as their main translation? What is important for pastors to think about when choosing a translation?