The Rise of Agentic AI: Shelly Palmer on Strategy, Agentic Commerce, Trust and Autonomy

Fern Potter speaks with Shelly Palmer, Professor of Advanced Media at Syracuse University and CEO of The Palmer Group, about what agentic AI means for advertising and why it’s a behavior shift and not a trend cycle.  They discuss why traditional funnel and channel playbooks are being restructured, and how brands must rethink trust and responsibility in an AI-driven environment. Listen to discover how agentic AI is reshaping strategy, structure and execution across media.