The Rise of Beauty Supplements in Asia

Beauty supplements are gaining traction in Asia, driven by the consumer craze in beauty and skin care. Asian consumers have a desire to achieve a true, authentic beauty and thus purchase items for skin enhancement, hair shining and cuticle glowing. Pharmaceutical and beauty companies are answering to this demand by launching products with antioxidant, anti-inflammatory and cleansing benefits such as amino acid, co-enzyme Q10, probiotic, and natural ingredients like coconut oil and turmeric.      Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.