The Rise of BookTok: How Social Media Shapes Best Sellers

According to an article I read in Forbes this week, the hashtag “#booktok” has been viewed more than 370 billion views. This is such an unbeatable reach and so it makes sense that BookTok would have such an influence on the book world. And that is what we are going to look at today:​How did BookTok begin? ​Why is BookTok so popular?​What influence does BookTok have on the book world and publishers? ​What are the critiques of the platform?I hope you enjoy today’s episode. I also mentioned in the episode that I share 3 of my favourite creators:​Liza Palmer: https://www.tiktok.com/@lizapalmerxx​Sara Carolli: https://www.tiktok.com/@saracarrolli​Savannah-Lee: https://www.tiktok.com/@savannahleehenryhttps://linktr.ee/eves.bookclub