The Rise of BookTok / Understanding Conformity Bias

Segment 1 - Guests: Cait Jacobs, Tik Tok account owner, Cait’s Books; Claire Wallace, vice president, communications, Book Talk. More young people are reading these days thanks to one community on Tik Tok. We discuss the rise of BookTok and how publishers and authors are using this platform to better engage with consumers. https://tinyurl.com/2p8k3hn9 Segment 2: Guests: Robert Prentice, professor, business ethics, business law, McCombs School of Business, University of Texas at Austin, faculty director, Unwrapped Video Project, Center for Leadership and Ethics, McCombs School of Business; Todd Rose, co-founder, president, Populace, author, Collective Illusions: Conformity, Complicity and the Science of Why We Make Bad Decisions. Two experts discuss how people’s actions and opinions are altered by conformity bias. https://tinyurl.com/3uw58p7k