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The rise of China's homegrown brands — and why they matter | Roger Hu

EPISODE · Apr 3, 2025 · 6 MIN

The rise of China's homegrown brands — and why they matter | Roger Hu

from TED Talks Daily (HD video) · host TED

A generational shift is transforming business in China, says consumer expert Roger Hu. He describes the young, ambitious entrepreneurs taking over family businesses across the country, positioning local Chinese enterprises to emerge as innovative and globally competitive giants.

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The rise of China's homegrown brands — and why they matter | Roger Hu

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