The Rise of Co-Branding and Digital Engagement, with Mason Wiederhorn

from QSR Uncut · host QSR magazine

Mason Wiederhorn, the Chief Brand Officer of multi-concept operator FAT Brands, joins QSR editors Danny Klein and Ben Coley to discuss a first of its kind co-branded site for Great American Cookies/Marble Slab Creamery and the launch of a “3D Cookie Cake Builder,” among a host of other tech-forward, customer-centric evolutions.

Episode metadata supplied by the publisher feed · Published Dec 26, 2024

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The Rise of Co-Branding and Digital Engagement, with Mason Wiederhorn

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