The Rise of Cold Brew Coffee

Cold brew coffee is a method where coffee grounds are steeped incold or room temperature water instead of hot water. The resultingdrink is less acidic than regular coffee, and proponents sayconsumers can use less sweeteners as a result. Cold brew coffeeties into the rise of specialty coffee shops in the United States,as companies look to offer craft options to consumers.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.