The Rise of Consumer SaaS — Eric Stromberg, Bedrock episode artwork

EPISODE · Apr 13, 2022 · 49 MIN

The Rise of Consumer SaaS — Eric Stromberg, Bedrock

from Sub Club by RevenueCat · host David Barnard, Jacob Eiting

On the podcast we talk with Eric about the importance of refining your pitch, how to build a moat in consumer SaaS, and why your month one churn might not be as bad as you think.Our guest today is Eric Stromberg, the Founder & Managing Partner of Bedrock, a technology investment firm currently managing approximately one billion dollars. The firm has made investments in companies like Flock Safety, Plaid, Cameo, The Athletic, and more. Eric is also the Founder of Check, the payroll infrastructure API and Universe Software, the holding company for Vertical Fintech businesses.In this episode, you’ll learn:Why higher churn rates at launch are OKHow to maintain a competitive advantage for your subscription appWhy Eric is bullish about the future of Consumer SaaSLinks & ResourcesBarry McCarthySub Club podcast episode 031: Growth, Revenue, and Marketing Strategies for Your App — Lisa Kennelly, FishbrainEquilabEric Stromberg’s LinksEric's websiteFollow Eric on TwitterBedrockCheck payroll optimizationUniverse SoftwareScreenshot EssaysFollow us on Twitter:David BarnardJacob EitingRevenueCatSub Club

Episode metadata supplied by the publisher feed · Published Apr 13, 2022

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On the podcast we talk with Eric about the importance of refining your pitch, how to build a moat in consumer SaaS, and why your month one churn might not be as bad as you think. Our guest today is Eric Stromberg, the Founder & Managing Partner of Bedrock, a technology investment firm currently managing approximately one billion dollars. The firm has made investments in companies like Flock Safety, Plaid, Cameo, The Athletic, and more. Eric is also the Founder of Check, the payroll infrastructure API and Universe Software, the holding company for Vertical Fintech businesses.

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The Rise of Consumer SaaS — Eric Stromberg, Bedrock

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