EPISODE · Dec 19, 2024 · 15 MIN
The rise of consumerism and the loss of authentic choice
from We Mean Business · host BizJournalism
In this episode, Ananya Bhargava interviews Dean Batson, an instructor at Arizona State University who specializes in analyzing consumerism through the lens of communication. Diving into the intersection of capitalism, branding, and corporate messaging tactics, the discussion examines how powerful forces shape our purchasing decisions and the illusion of choice in the marketplace.
What this episode covers
In this episode, Ananya Bhargava interviews Dean Batson, an instructor at Arizona State University who specializes in analyzing consumerism through the lens of communication. Diving into the intersection of capitalism, branding, and corporate messaging tactics, the discussion examines how powerful forces shape our purchasing decisions and the illusion of choice in the marketplace.
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The rise of consumerism and the loss of authentic choice
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