The rise of Gen Z sales reps and how to adapt as a leader -- with Tony Morando episode artwork

EPISODE · Jun 26, 2025 · 14 MIN

The rise of Gen Z sales reps and how to adapt as a leader -- with Tony Morando

from Closing Time: quick insights from sales & marketing experts · host Tony Morando

Gen Z sales reps are entering the workforce fast—and sales leaders need to be ready. By 2030, the U.S. Bureau of Labor Statistics projects that Gen Z will make up 30% of the U.S. workforce. If you're not managing a Gen Z seller yet, it's only a matter of time. In this episode of Closing Time, we sit down with Tony Morando, Chief Sales Officer at World Emblem. Tony has climbed the sales ranks over two decades and now leads a multigenerational team spanning the U.S., Canada, and Mexico. He shares what he's learned about onboarding, mentoring, and retaining Gen Z sales reps—plus tips for creating a team culture where every generation can thrive. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw   Connect With:  • Tony Morando: LinkedIn // World Emblem • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website // LeadsRx's Website 

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The rise of Gen Z sales reps and how to adapt as a leader -- with Tony Morando

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