The Rise Of Gen Z; Transmedia Storytelling

Holmes Report editor Aarti Shah talks to Ketchum's head of Generation Z-offering Angela Fernandez on the rising cohort's influence and how brands and employers can transition their Millennial-focused strategy to Gen Z. Then, Burghardt Tenderich, a professor at University of Southern California’s Annenberg School for Communication, explores how brands create campaigns that people want to engage with and share with others based on his latest book on Transmedia Branding. Show notes: The New York Times: Move Over, Millennials, Here Comes Generation Z Transmedia Branding: Engage Your Audience