The rise of masculinity influencers

In this bonus episode of Men We Are, we explore the rapid rise of online masculinity influencers and the powerful role they play in shaping modern male identity. Figures like Jordan Peterson and Andrew Tate have attracted millions of followers, sparking intense debate about whether their messages are helpful guidance for young men or harmful distortions of masculinity.In this episode of The Men We Are, we explore the rapid rise of online masculinity influencers and why millions of young men are turning to figures like Andrew Tate and Jordan Peterson for answers about identity, purpose, and what it means to be a man today. We examine the powerful appeal of clear messages around responsibility, hierarchy, wealth, and dominance, and why that clarity resonates with young men navigating uncertainty. We also explore the social and psychological gaps that may be driving this movement, from changing gender dynamics to the search for meaning and structure. Along the way, we unpack the influence of social media algorithms, the risks of hyper-dominant masculinity, and the potential benefits of messages about responsibility and purpose. Ultimately, we explore what healthy modern masculinity could look like, and why defining it matters.