The Rise of Parasocial Relationships

This week, Cass is talking about Parasocial Relationships; that is the one-sided relationship between a media figure and a fan. She discusses how even 'micro-influencers' can be the object of parasocial relationships and how social media has fuelled the intensity of those connections. Are they all bad though? Let's look at the benefits of parasocial interactions for both the public figure and the fan.You can download the Celebrity Attitude Scale HERE.Connect with Cass:[email protected] www.instagram.com/crappytohappypodwww.tiktok.com/crappytohappypodJoin the free 7-day Happiness Challenge:www.cassdunn.com/happinessBeyond Confident 2.0 for Solopreneurs & Service Providers Open for enrolment NOW.Transform self-doubt & self-sabotage, rewire your nervous system for success, and do the inner healing work, while being supported to create a streamlined, profitable business that supports your lifestyle.www.cassdunn.com/bc2Connect with Cass:www.cassdunn.comwww.instagram.com/cassdunn_xoContact Crappy to Happy:Email: hello@crappytohappypod.comwww.crappytohappypod.comwww.instagram.com/crappytohappypodConnect with Cass:www.cassdunn.comwww.instagram.com/cassdunn_xoContact Crappy to Happy:Email: hello@crappytohappypod.comwww.crappytohappypod.comwww.instagram.com/crappytohappypod Hosted on Acast. See acast.com/privacy for more information.