The Rise of Product in the Organisation

It used to be CIO , CTO but now It's CPO. We used to give an email to download a white paper but now Product Led Growth has enabled huge success for entire industries. I recently spoke to Spenser Skates the Co-Founder and CEO of Amplitude, the world's largest Product Analytics company. We discussed: > Product Led Growth > The rise of the CPO > How Under Armor has used insights they learned to create an experience their customers love and we can do this in our own products. Check out Spenser's answers in the latest episode of Product Leadership Wisdom Spotify : https://link.theproduct.coach/product-future-spotify Apple Podcasts: https://link.theproduct.coach/product-future