The rise of rage bait and angertainment

Rage bait, Oxford Dictionary's Word of the Year in 2025, refers to digital content deliberately designed to provoke anger and drive engagement on social media platforms. Author Ed Cooper discusses how this 'angertainment' creates an economic model where content creators and politicians profit from outrage, leading to increased mental health problems, social polarisation and division. Solutions include individual awareness, platform regulation and removing the financial incentives that reward harmful content.See omnystudio.com/listener for privacy information.