The Rise of Secondhand Fashion: How Beni Makes Thrifting Easy

Welcome to another episode of Do Beautiful Things™️! Today, host Jenny Lawson, President and CEO of Keep America Beautiful®, is joined by a special guest who’s making waves in the world of fashion and sustainability. Meet Kate Sanner, the CEO and co-founder of Beni, a browser extension that makes finding secondhand designer deals super easy from your own home.Kate got hooked on secondhand fashion while living in New York City, surrounded by some of the coolest thrift stores. She was inspired to create Beni to help tackle the massive problem of textile waste—think millions of tons of clothing ending up in landfills every year.In this episode, Kate shares some amazing insights and practical tips for anyone looking to make more sustainable fashion choices. Whether you’re a thrifting pro or just getting started with resale.So, get ready to dive into an inspiring chat about how we can all make a positive impact on the planet. Let’s take some simple steps to reduce textile waste and keep doing beautiful things together!“We have to make the sustainable option the easy, convenient, acceptable one if we want the mainstream audience to participate in it.”— Kate SannerShow Notes:00:00 Grateful for conversation, loves secondhand clothing.04:47 Fashion and resale industry face supply-demand issue.06:58 Brands embracing resale to benefit fashion industry.10:17 Simplifying shopping sustainability with Benny browser extension.13:05 Fashion industry reframing clothes as valuable assets. Beni: https://www.joinbeni.com/America Recycles Day®: america-recycles-day