The Rise of SKIMS: From Controversy to Billion-Dollar Brand

from More Taste Than Money · host Marina

How did SKIMS turn a rocky start into a global success? In this episode of More Taste than Money, we explore the brand’s journey—from the “Kimono” controversy to game-changing collaborations with Fendi and Nike. With a focus on inclusivity, body positivity, and viral marketing, SKIMS has redefined shapewear and athleisure. But how much of its success is strategy, and how much is Kim Kardashian’s star power? Tune in for the full story

Episode metadata supplied by the publisher feed · Published Mar 22, 2025

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The Rise of SKIMS: From Controversy to Billion-Dollar Brand

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