The Rise of the Composable CDP

CDPs have long promised unified, personalized marketing, but legacy systems often create new data silos, slow implementation, and lock-in. Join this episode of DM Radio as host Eric Kavanagh interviews Adam Greco, Product Evangelist at Hightouch to explore a disruptive new approach: the composable CDP. By operating directly on top of the data warehouse and embracing a zero-copy, warehouse-native architecture, Hightouch eliminates redundancy and empowers marketers with real-time access to trusted data, no engineering tickets required. Learn how this model fosters collaboration between data and marketing teams, enhances privacy compliance, reduces vendor lock-in, and sets the stage for scalable AI-driven personalization. Whether you're tired of bloated martech stacks or simply seeking smarter customer engagement, this conversation will reshape how you think about CDPs.